One person looking at your whole financial picture. Investments, tax, risk and goals handled as a single plan instead of five separate products. Fee-only, and education first.
Most affluent families have a CA, a broker, an insurance agent and a banker. Nobody is looking at the whole board. That gap is where wealth quietly leaks.
This site exists to make the personal-CFO way of thinking useful to you, even if you never consider working with anyone.
I plan your whole picture, guide every move, and remind you when to act. Fee-only, and aligned only with you. That is the whole thesis.
Investments, tax, risk, insurance and goals mapped into one roadmap, with a clear order of what to do first.
For each step you get the how. Which account, what to do, what to watch for. No jargon and no guesswork.
Rebalances, renewals, deadlines, new money to put to work. I watch the calendar and tell you in time. You execute in minutes.
The six parts of a wealthy family's financial life, and the questions worth asking about each one before you buy anything.
Your life goals, costed and dated. What does "enough" look like, and by when?
Not "which fund." The question is: is your allocation aligned with your goals and your risk capacity?
Why mixing insurance with investment is the most expensive convenience in finance.
Structure beats hacks. The rules for LTCG, set-off, arbitrage, and where they change your after-tax return.
Assets minus liabilities is a start. Liquidity, tax basis and concentration are the real picture.
How much you actually need. Adjusted for inflation, safe to draw down, and honest about how long you might live.
You could do most of this yourself. Time is the thing you are actually short of. So I have split the work so that only the last part needs you, and only for a few minutes at a time.
Your full picture goes into one roadmap. Investments, goals, cash flow, risk, insurance, and the tax that sits on your investments. It comes with an order: what to do first, what can wait. You end up holding a document rather than trying to remember a conversation.
For every move on that roadmap you get the how. Which account, what steps, what to watch out for. No jargon and no guesswork. You act with confidence because the thinking is already done.
Tax deadlines. Rebalance windows. Renewals. Money sitting idle. I watch the calendar and tell you when something is due. You execute in minutes, and nothing slips through.
A return figure on its own tells you very little. Strip out the risk that was taken, the period it covers and the portfolio behind it, and what is left is advertising. Indian rules keep advisers away from it, and they are right to. What I can show you is the work, so here it is.
Before you commit to anything, ask me to walk you through the live client dashboard. It shows you what this looks like day to day, and it is a fair test of whether the work behind it is real.
Ask for a walkthroughAsk it of everyone who offers you a financial product. It is the single question that tells you whether the advice was built around you or around a sale. Here is my answer, before you have to ask for it.
You pay me. Nobody else does. No commissions, no trail, no brokerage, no referral fees from any fund house, insurer or platform. Nobody is paying me to reach a particular conclusion.
The fee is a fixed amount, agreed before we start. It does not move with the size of your portfolio, so growing your money never quietly grows my bill.
I do not build or distribute products. There is no house view you have to buy into and no sales target behind me. It means I can tell you to do nothing, which is often the right answer.
That is the whole model. If you ask an adviser this and the answer runs longer than that, or turns up with a brochure attached, you already have your answer.
No relationship manager. No handoff to a junior. No call centre. I have spent twelve years in the markets, most of it trading my own money before I ever advised anyone on theirs. That teaches you things a certificate does not, and it costs more to learn.
I started Quantis because I kept seeing the same thing. A family would have a CA, a broker, an insurance agent and a banker. Four capable people, each good at their own piece, and nobody looking at the whole board. That is where money leaks. It is not a product problem. It is a job nobody had thought to hire for.
I can only take on advisory clients once SEBI grants my Investment Adviser registration. Until then, everything published here is education.
Frameworks, not tips. Read one before you make your next money decision.
ULIPs, endowments, money-back. Why the bundle almost always costs you both worse cover and worse returns. Buy pure term and invest separately.
Read → The middle croreThe wealth bracket where you feel rich, aren't quite, and still have to keep working. Why the middle crore trips up so many families, and the trap to avoid.
Read → Fixed incomeFor money you want to keep safe and reachable, the choice isn't only about the headline rate. How to weigh safety, liquidity, and what you actually keep after tax.
Read → BehaviourThe gap between what investments return and what investors actually earn is the biggest silent tax on your wealth. Why plan design matters more than product selection.
Read → LiquidityA big net worth can hide a specific failure mode. No money you can actually reach. How to size and structure liquid reserves without giving up long-run return.
Read → AlignmentOne question separates advice that's built around you from advice that's built around a sale. What to ask, and how to read the answer you get.
Read →Advisory conversations start with a call. Tell me a line about what's on your mind and we'll set up a time. If you'd rather just follow along, opt into the newsletter instead. It's one short piece every couple of weeks.